"How much do I need to spend?" is the most common question we get, and most answers online are either aspirational lists or thinly disguised advertising. Here is an itemised answer for India in 2026: what each type of makeup product typically costs, what a usable kit costs at three realistic budgets, what to buy first, and the costs people forget, such as replacing products on time.
How much does each makeup product cost in India?
The table below shows real prices across the 41 makeup and brush products in the Glohaze catalogue, checked on October 6, 2026. Sale price is what you would pay today; MRP is the printed maximum retail price. Across the whole catalogue, the average sale price is Rs.290 against an average MRP of Rs.499, so sale prices run roughly 40% below MRP.
| Product type | Price range (sale) | Typical price | Average MRP |
|---|---|---|---|
| Lipstick and liquid lipstick | Rs.135 to Rs.165 | Rs.135 to Rs.165 | About Rs.300 |
| Lip gloss, balm and oil | Rs.85 to Rs.110 | About Rs.100 | About Rs.175 |
| Kajal | Rs.120 | Rs.120 | Rs.260 |
| Eyeliner (liquid or pen) | Rs.155 to Rs.220 | About Rs.195 | About Rs.290 |
| Mascara | Rs.195 to Rs.215 | About Rs.205 | About Rs.305 |
| Brow pen | Rs.150 | Rs.150 | Rs.275 |
| Small eyeshadow palette | Rs.200 to Rs.599 | About Rs.200 to Rs.360 | About Rs.450 to Rs.700 |
| Multi-use face and eye palette | Rs.579 to Rs.1,300 | About Rs.1,030 | About Rs.1,710 |
| Foundation | Rs.250 to Rs.310 | About Rs.280 | About Rs.475 |
| Concealer | Rs.135 | Rs.135 | Rs.310 |
| Primer | Rs.150 | Rs.150 | Rs.285 |
| Compact (foundation and compact in one) | Rs.260 | Rs.260 | Rs.400 |
| Setting spray | Rs.280 | Rs.280 | Rs.395 |
| Brush sets | Rs.69 to Rs.450 | About Rs.240 | About Rs.430 |
| Single brushes | Rs.125 to Rs.240 | About Rs.170 | About Rs.275 |
| False lashes (pack of 10) | Rs.299 | Rs.299 | Rs.499 |
These are affordable-segment prices. Mid-range and premium brands cost several times more for the same product type; the order in which to buy, below, matters more than the price band.
Under Rs.1,000: the honest starter kit
Five products cover every everyday look. Nothing here is decorative; each one does a job you will need on a normal day. Prices below are live from our catalogue.
| Product | Price | Buy Now |
|---|---|---|
| 2-in-1 Foundation + Concealer (24Hr Matte) | ₹250 | Buy Now ↗ |
| Signature Kajal Eyeliner Pencil | ₹120 | Buy Now ↗ |
| 3D Volume Waterproof Mascara | ₹195 | Buy Now ↗ |
| Velvet Matte Liquid Lipstick (Any 1 Shade) | ₹135 | Buy Now ↗ |
| 5-Piece Essential Brush Set | ₹69 | Buy Now ↗ |
| Total | ₹769 |
Prices checked October 21, 2026 from the Glohaze catalogue. Final price at checkout may differ.
Around Rs.2,000: the complete everyday kit
Add these six to the starter kit for a full everyday routine with better tools, a concealer in your exact shade and a setting step.
| Product | Price | Buy Now |
|---|---|---|
| Liquid Illuminating Primer | ₹150 | Buy Now ↗ |
| Liquid Concealer (Any 1 Shade) | ₹135 | Buy Now ↗ |
| Basic Mattes Eyeshadow Palette | ₹200 | Buy Now ↗ |
| Precision Eyeliner Pen | ₹155 | Buy Now ↗ |
| Professional Brush Set (10 Brushes) | ₹245 | Buy Now ↗ |
| Glitter Setting Spray (100 ml) | ₹280 | Buy Now ↗ |
| Total | ₹1,165 |
Prices checked October 21, 2026 from the Glohaze catalogue. Final price at checkout may differ.
Starter kit plus add-ons together come to roughly Rs.1,900 to Rs.2,000 at current prices.
Around Rs.5,000: occasion-ready
At this level you are buying variety rather than necessity: a large palette, a fuller brush set, false lashes, a second lip finish and a compact for touch-ups. Useful if you do makeup for family functions or for other people.
| Product | Price | Buy Now |
|---|---|---|
| Stylish 72-Shade Eyeshadow & Face Palette Booklet | ₹1,050 | Buy Now ↗ |
| Professional Brush Set (20 Brushes) | ₹450 | Buy Now ↗ |
| False Eyelashes (Pack of 10) | ₹299 | Buy Now ↗ |
| Super Stay Matte Liquid Lipstick | ₹165 | Buy Now ↗ |
| 2-in-1 Cream-to-Powder Foundation & Compact | ₹260 | Buy Now ↗ |
| Total | ₹2,224 |
Prices checked October 21, 2026 from the Glohaze catalogue. Final price at checkout may differ.
Together with the everyday kit, these extras take the total to roughly Rs.4,000 to Rs.5,000 at current prices.
Doing makeup for others or studying it? Our beautician course makeup kit list covers the full professional list.
What to buy first if money is tight
- Base: it changes how the whole face reads.
- Kajal or liner: the most visible impact for about Rs.120.
- One lip colour in a rosy brown or brick.
- Brushes: a basic set makes an affordable foundation look far better than fingers do.
- Mascara, then everything else.
Hidden costs people forget
Replacing products on time
The cheapest kit gets expensive if you use products long past their safe life. Two expert benchmarks are worth knowing:
- Mascara: the US Food and Drug Administration notes that manufacturers usually recommend discarding mascara two to four months after purchase.
- All eye makeup: the American Academy of Ophthalmology advises throwing away eye makeup after three months, and immediately after an eye infection.
For other products, check the pack. In India, the Cosmetics Rules, 2020 require a "use before" or expiry date on cosmetic labels. Many products also carry an open-jar symbol with a number such as 12M, which shows the period after opening: how many months the product stays good once opened.
| Product | Replace | Rough yearly cost at the prices above |
|---|---|---|
| Mascara | Every 2 to 4 months (FDA) | About Rs.600 to Rs.1,200 |
| Kajal | About every 3 months (AAO, eye makeup) | About Rs.480 |
| Liquid or pen eyeliner | About every 3 months (AAO, eye makeup) | About Rs.620 to Rs.880 |
| Foundation, concealer, lipstick, powders | By the "use before" date or the open-jar symbol | Depends on how often you wear them |
A daily eye-makeup wearer should budget for replacing mascara and kajal several times a year. That is the real recurring cost of a kit, and it is worth it: old eye products are the ones most likely to cause irritation.
Tax: what changed for face powder
The 56th GST Council meeting cut the GST rate on talcum powder and face powder from 18% to 5%, with effect from September 22, 2025.
Delivery charges
Shipping fees and free-shipping thresholds vary by store. On Glohaze, every Buy Now button takes you to our retail partner's checkout, where their delivery charges and offers apply. If a store has a free-shipping threshold, one combined order is usually cheaper than several small ones.
Removal and care
A cleanser or micellar water and something to wash your brushes with are part of the real cost of wearing makeup. Clean brushes also make cheap products perform better. See how to clean makeup brushes at home.
How to get the most from a small makeup budget
- Buy multitaskers. A foundation-concealer, a 5-in-1 palette or a liner-and-mascara duo replaces two or three products.
- Spend on what touches your eyes. Choose sealed, labelled eye products and replace them on time.
- Match your shade before you buy. A cheap foundation in the right shade beats an expensive one in the wrong shade. Our foundation shade guide explains how.
- Do not stockpile. Buying ahead only works for products with a long shelf life; mascara and liquid liners expire quickly once opened.
For a step-by-step build, see how to build your first makeup kit in India, or compare affordable makeup brands by price band.
The short answer
In the affordable segment in India, a lipstick costs about Rs.135 to Rs.165, kajal about Rs.120, mascara about Rs.200, foundation about Rs.250 to Rs.310 and a brush set Rs.69 to Rs.450. A genuinely usable makeup kit costs about Rs.800, a complete everyday kit about Rs.2,000, and anything above Rs.5,000 is variety, not capability. Buy base, kajal, one lip colour and brushes first, and budget for replacing mascara and eye products every few months.







